RxBB Privacy Policy

Effective Date: January 7, 2026


At RxBB Health, LLC (“RxBB,” “we,” “us,” or “our”), we are committed to protecting your privacy. This Privacy Policy describes how we collect, use, and share Personal Information about you in connection with your use of our website (the “Site”), our mobile applications, and our healthcare-related services (collectively, the “Services”).

1. TYPES OF INFORMATION WE COLLECT

We collect Personal Information from you directly, from third parties, and automatically when you use our Services.

  1. Information You Provide to Us:
  2. Account Creation: When you register for an Account, we collect information such as your name, email address, and security credentials (user IDs, passwords).
  3. Communications: When you request support, sign up for newsletters, or communicate with us, we collect your email address, phone number, and the contents of your messages.
  4. Protected Health Information (PHI): As a healthcare-related platform, we collect medical and clinical data, treatment history, and insurance/billing information to provide our Services. This information is handled in accordance with HIPAA and our Business Associate Agreements.
  5. Information Collected Automatically:
  6. Device and Usage Data: We collect IP addresses, browser types, operating systems, device identifiers (IMEI/MAC), and location information.
  7. Cookies and Tracking: We use cookies, pixel tags, and similar technologies to understand how you interact with our Site and to improve our Services.


2. HOW WE USE YOUR INFORMATION

We process Personal Information for various business and healthcare purposes:

  1. Providing Services: To deliver clinical care, manage your account, and coordinate healthcare operations.
  2. Administrative Purposes: For customer support, troubleshooting, and sending administrative or security-related notifications.
  3. Research and Development: To analyze usage trends and improve the functionality of our platform.
  4. Legal and Safety: To comply with legal obligations, protect our rights, and prevent fraudulent or illegal activities.
  5. De-identified Information: We may create and use de-identified or aggregated data for research or analytics; such data is no longer Personal Information.


3. HOW WE DISCLOSE YOUR INFORMATION

We may share your Personal Information as described below:

  1. Healthcare Providers and Partners: We share PHI with clinical providers, health plans, and other entities as necessary for treatment, payment, and healthcare operations, consistent with HIPAA.
  2. Service Providers: We share data with third-party vendors who perform services on our behalf, such as hosting, analytics, and payment processing.
  3. Legal Disclosures: We may disclose information if required by law or in the good faith belief that such action is necessary to comply with legal processes.
  4. Business Transfers: In the event of a merger, acquisition, or sale of assets, your Personal Information may be transferred as part of that transaction.


4. LEGAL BASIS FOR PROCESSING

We process your Personal Information based on:

  1. Consent: Where you have given clear consent for a specific purpose.
  2. Contract: To fulfill our contractual obligations to you.
  3. Legitimate Interests: To operate our business and improve our Services in ways that do not override your fundamental rights.
  4. Legal Compliance: To comply with our legal and regulatory requirements (e.g., tax or healthcare laws).


5. YOUR RIGHTS AND CHOICES

  1. HIPAA Patient Rights: You have the right to access, amend, and request a history of disclosures regarding your PHI.
  2. Marketing Communications: You may opt out of receiving promotional emails by following the "unsubscribe" link in the email.
  3. Cookies: You can adjust your browser settings to refuse cookies, though some features of the Services may not function properly.
  4. Correction and Deletion: You may request to update or delete your personal information, subject to certain legal exceptions.


6. DATA RETENTION

We retain Personal Information for as long as necessary to fulfill the purposes for which it was collected, satisfy legal or clinical retention requirements, and resolve disputes.


7. SECURITY OF YOUR INFORMATION

We implement physical, administrative, and technical safeguards (such as encryption and access controls) designed to protect your information. However, no security system is impenetrable, and we cannot guarantee the absolute security of your data.


8. CHILDREN’S PRIVACY

Our Services are not directed to children under the age of 13, and we do not knowingly collect personal information from minors.


9. CHANGES TO THIS POLICY

We may update this Privacy Policy from time to time. If we make material changes, we will notify you by posting the updated policy on our Site and updating the "Effective Date" above.


10. CONTACT US

If you have any questions or wish to exercise your rights, please contact our Privacy Officer:

RxBB Health, LLC Email: support@rxbb.io

Footer